What you should know about On-page SEO?
In this blog, you will learn what On-page SEO is, and the reason it makes a difference in your success. There are mainly two factors of SEO. They are On-page SEO and Off-page SEO. You should combine both techniques to make your blog successful. People don’t care more about On-page SEO. They get busy gaining backlinks and trying to drive traffic to their posts. But, no matter how many visitors visit their post it will not be beneficial if the post can’t create engagements. To create post engagements, you should focus on On-page SEO.
What Is On-Page SEO?
On-page SEO (also known as On-site SEO) is the way of gaining organic traffic by optimizing the blog posts and their contents in order so that the site can rank well in search engines and get more engagements. It is a very important SEO that can assist you with getting higher rankings, contact a targeted people, and get more organic traffic.
Why On-Page SEO?
These days, most people prefer searching in google for what they are willing to learn than reading books or magazines. And Google is better now, with its complex algorithms’ functions. It can analyze what people are trying to find out and what should be provided to meet their intent. Google rank on top of those contents on search results that it finds more reason to meet the search intent. So, if you want your site to rank on top of Google search results. Then you should probably consider On-Page SEO.
If you improve your On-page SEO you will find more traffic in your blog and better search result appearances. On-page SEO should be done every time, whether you rank first or you rank last in the search results. This on-page optimization checklist will walk you through the most significant components of on-page SEO.
1. Blog Title
If you want your site to rank on search results, then you should start writing compelling headlines. A better hook can attract the eyeballs of the people. It will be more impressive if you include a subheading to your headline. The blog title is the first thing that falls in visitors’ eyes. A good title may drag the visitors to your blog and properly written content can create engagement and continue reading the rest of the content. Make sure that your title includes your primary keyword. You can follow the following tips for creating good titles:
- Avoid one- or two-word titles and go for a longer, descriptive title.
- Try not to have titles longer than 60 characters because the search engine will not display more than this
- Avoid using a list of words as the title which may reduce the page’s position in search results.
2. Meta Description
The meta description provides a portrayal of what the page is about. It provides more knowledge regarding your blog and hence improves the Click-through rate (CTR) of your site. If you don’t include meta descriptions then Google itself will extract randomly some lines from your blog. But it may not be that useful every time so it is better to add meta description by yourself.
3. Structure your blog with Headings, bold and italics
Structuring your blog with headings and subheadings (h1 to h6) will enhance the user experience. It makes it easy to read content and it makes the article attractive. You can put only one H1 tag in a blog. Repeatedly, presenting your primary SEO keyword in your content and highlighting them with bold features somehow helps in your SEO. Most SEO experts use this as their secret trick. But, repeating a lot number of the same keyword may be irrelevant and might harm SEO.
4. Provide valuable Content
While writing content you should focus on Google search algorithms, i.e. providing content that people mostly search for. Content is the king and the power of your blog. Good content will lower the bounce rate compelling visitors to scroll to the end of the blog. While writing content you should keep in mind that you are writing it for the people. So, your content must provide value than just filling the blank. Content should be written in such a way that it can increase subscribers to your blog.
5. Keyword research for On-page SEO
Keyword research is the process of discovering words or phrases that most people search in the search engines like Google, Bing, etc. A paid keyword research tool may not be affordable for every beginner. So, they can use other free keyword research tools like Google Trends. A good keyword increases the possibility of ranking higher in the search engines. So, you should research your keyword before starting a blog. But you shouldn’t write many blog posts in similar keywords. Here you may compete with yourself. So, try using different primary keywords for your blog posts.
6. Run Content Audit
A content audit is a method of gathering and examining resources on a site, for example, landing pages or blogs. Content audit keeps a stock of a site and gives an understanding into which part of your blog is to edit, update, re-compose, or erase. Most people are centered around making new content that they neglect to review their old content. What’s more, this is a slip-up. You must run the content audit frequently to know the performance of your blog and also to compare it with your competitors. You can use Ubersuggest for running an audit as it provides many services in a free scheme. Content reviews can significantly help your SEO so they should be done consistently.
7. Enhance your blog with pictures
Including pictures is a decent method to make your website pages all the more engaging. But you should not add big images which can slow down your website. If your image has a huge size then you can use tools like Tinypng to reduce its size without deteriorating its quality. You can use Pixabay for downloading royalty-free images. Images help in SEO as it easily appears in the search results but you should be aware while downloading images. You should never download and use those images in your blog post which are not labeled for reuse.
- Optimize Image file name and size
- Use royalty-free and responsive images
- optimize the image alt text
8. Internal and external links
Internal links are an incredible way to keep the visitors engaging on your site. Internal connections additionally mention to the visitors what pages are significant and how to arrive and gain more knowledge. Internal links and external links increase the user experiences. External links help users to go directly to the site linked in the blog which is much easier than typing on a browser.
9. Google Search Console
Google Search Console is a free tool provided by Google which helps you optimize your site in Google search results. It is very helpful for SEO as it helps to monitor your traffic and take technical decisions regarding your site. With the information from Google Search Console, you can make further marketing analyses with Google Analytics.
10. Make your Blog User friendly
Finally, the most important thing you should consider is to recheck whether your blog is user-friendly or not. You can check on several things like:
- use big font size
- Don’t make the wall of words, divide sentences into paragraphs and phrases.
- Your blog must contain at least 300 words. But never think that you will rank your blog in search results with just 300 words. The average word count is 700 to 1300.
- Be sure that your blog doesn’t violate the terms of Google.
- Make your blog mobile-friendly. Test if your content is mobile-friendly or not.
The points mentioned above are the surface knowledge of SEO. Many other things should be considered for SEO. If you are a WordPress user then you can use several plugins for optimizing your blog.