Facebook vs. Google Ads: Which One is Better?

Facebook and Google Ads are two of the most popular advertising platforms on the internet today. Both networks have their own unique pros and cons, but which one is better? In this blog post, we will compare these two giants and see how they stack up against each other in a few different categories.

Thanks for thousand likes in a banner as facebook versus google ads

Facebook vs. Google: Advertising Platform

When it comes to advertising platforms, Facebook is the clear winner. With over two billion active users, Facebook has a larger reach than any other platform. Google Ads comes in a distant second with around one billion active users. This makes Facebook an ideal platform for businesses looking to target a large audience.

Facebook vs. Google:Targeting Capabalitites

Facebook also beats Google Ads in terms of targeting capabilities. Facebook allows you to target users based on their interests, demographics, and even their purchasing behavior. Google Ads offers limited targeting options and is not as effective at reaching specific audiences.

Facebook vs. Google: Cost Per Click

Google Ads is typically more expensive than Facebook Ads. The average cost-per-click (CPC) for a Google Ad is around $50, while the average CPC for a Facebook Ad is only $0.27. This makes Facebook an affordable option for businesses looking to save money on advertising costs.

When it comes to advertising platforms, Facebook has a larger reach than any other platform while Google Ads comes in a distant second with around one billion active users.

Facebook also beats Google Ads in terms of targeting capabilities as you can target users based on their interests, demographics, and even their purchasing behavior which is not as effective at reaching specific audiences.

Google Ads is typically expensive than Facebook Ads while the average CPC for a Google Ad is around $50, the average CPC for Facebook Ads is only $0.27 which makes it an affordable option for businesses looking to save money on advertising costs.

Facebook provides better value than Google Ads when it comes to advertising platforms as its larger user base and superior targeting capabilities make it an ideal choice of all sizes while also being more affordable with a lower cost per click (CPC).

Pros of Facebook Ads

Advertising on Facebook is free, and they also offer features that allow businesses to target their customers – even if they’re not directly in the business’s social media networks.

Facebook has 2 billion active users, which is more than any other advertising platform on the internet today.

It is free to advertise on Facebook Ads and it offers an easy-to-use interface for creating ads.

You can create ads in the form of images, videos, sponsored stories, frames, carousel posts, etc., which makes for a great user experience with varied ad types.

Their program includes Creative Kit which helps you make better ads that are more relevant to your audience.

You also get access to over 1 million different targeting options, which is significantly more than what Google Ads offers.

Facebook Ads has an algorithm that learns over time and gets better at targeting customers for you as it gathers data – so the longer you use Facebook Ads, the better results you’ll see.

facebook ads in a laptop screen

Cons of Facebook Ads

There have been complaints about how Facebook’s newsfeed prioritizes posts from friends and family over businesses, making it difficult to garner organic reach for advertisements.

In order to get good results with Facebook Advertising, businesses need to put in some effort into creating high-quality ads that are relevant and interesting to their target audience.

Pros of Google Ads:

Google AdWords is a search engine advertising system where you create text-based adverts that are displayed alongside the natural, or unpaid, search results on Google.

AdWords offers significantly more reach than Facebook Ads as there are over one billion active users on Google – making it perfect for businesses looking to expand their customer base.

Google Ads is a good option for businesses that want to target potential customers based on what they’re already searching for online.

You can use targeted keywords in your adverts and track how well they’re performing using conversion tracking tools.

Google AdWords also has an algorithm that adjusts bids and provides real-time feedback so you can make changes to your ads as you go along.

google ads in a laptop screen

Cons of Google Ads

The average cost-per-click (CPC) for a Google Ad is significantly higher than the CPC for Facebook Ads.

Google Ads can be difficult to manage if you’re not familiar with the platform, and it requires ongoing optimization in order to achieve good results.

AdWords campaigns need to be well-constructed and targeted in order to be successful – otherwise, businesses can quickly end up wasting a lot of money on ads that no one sees.

Conclusion

In conclusion, while both Google Ads and Facebook Ads have their own advantages and disadvantages, Facebook Advertising tends to provide better value for businesses due to its larger user base and superior targeting capabilities. If you’re looking to advertise your business online, be sure to consider using Facebook Ads as your primary advertising.

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Anup Joshi
Hello, I am a digital marketing analyst and an SEO practitioner. I love to work and talk about digital marketing and its recent trends. Feel free to catch me any time if you need digital marketing services, especially SEO, no matter from which part of the globe you belong.
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