Background:
As the eCommerce marketplace becomes increasingly competitive, business owners must understand the importance of search engine optimization (SEO) to stay ahead of the game. Recently, a large domain was dominating the market and every search query on Google. However, upon conducting an audit, it was discovered that their website structure was highly disorganized, with significant issues in technical SEO. Over 993K pages were not indexed in Google, and the sitemap was not optimized.
Significance:
SEO is crucial for any business looking to thrive in the digital landscape. Without proper optimization, businesses risk being overshadowed by their competitors and not ranking in search engine results pages (SERPs). This can lead to a significant loss of traffic, conversions, and ultimately revenue. In this case study, we will explore the challenges faced by the business and the winning strategies that were implemented to overcome them.
Challenges:
- A large number of pages were not indexed by Google.
- The sitemap was unoptimized.
- The business was not reaching its full potential in terms of visibility and traffic.
- The competitive nature of the eCommerce marketplace made it more challenging.
Winning Strategies:
To overcome these challenges, the winning strategy involved ;
- The winning strategy involved optimizing the sitemap by breaking it down into multiple categories.
- The sitemap was formatted in a compressed format like xml.gz.
- A tool like Screaming Frog was used to crawl the sitemaps and identify and fix any technical SEO issues.
- Category pages were optimized with high-quality content.
- The advanced schema was implemented to improve the relevance and visibility of category pages in SERPs.
Time Period:
The optimization process took just 15 days, but the results were noticeable almost immediately. The graph in Google Search Console (GSC) began to improve, with impressions and clicks reaching new heights.
Recommendation:
It is recommended that all businesses prioritize SEO to ensure they are not left behind in the competitive digital marketplace. Regular audits should be conducted to identify any technical SEO issues and address them promptly. Businesses should also consider optimizing their sitemaps and category pages with high-quality content and advanced schema to improve their visibility in SERPs.
Key Takeaways:
- Technical SEO is critical to the success of any business in the digital marketplace.
- Regular audits can help identify and address any SEO issues.
- Optimizing sitemaps and category pages with high-quality content and advanced schema can improve visibility in SERPs.
- SEO is a long-term strategy that requires consistent effort and optimization.
Conclusion
This case study highlights the importance of SEO in the eCommerce marketplace. By prioritizing technical SEO, and optimizing sitemaps, and category pages, businesses can improve their visibility and ultimately their revenue. With the right strategies and consistent effort, any business can unlock the power of SEO and dominate its market. There are many more things we need to fix for this website like pagination, Cannonicals and featured snippets. We will be sharing all those in our next case studies.
