Basics of SEO

Definition of SEO SEO (Search Engine Optimization) is optimizing a website or webpage to improve its ranking in search engine results pages (SERPs) for relevant keywords and phrases. SEO aims to increase the visibility and traffic of a website or…

What is HARO?

What is HARO - Help a Reporter Out in a blue background
HARO is a great way to get your name and your business out there. It’s also a great way to build relationships with journalists. What is HARO in SEO? HARO stands for Help a Reporter Out. It is a free…

Niche Editing vs Guest Post: Which is Better?

Niche-Editing-vs-Guest-Post-Which-is-Better in the blue background
Niche editing and Guest post are two of the most popular yet controversial link building technologies. And while you’d think that people would now understand the distinctions between them, you can still easily discover webmasters perplexed about which is better…

What are Citation Flow and Trust Flow?

SEO is about improving your website’s visibility in search engine results pages (SERPs). Google values metrics like domain authority, trust flow, and citation flow as a ranking factor. These data are difficult to evaluate, so specialist tools such as Moz…